Eamon Ida
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Product Marketing Consultant and Educator
Why I do what I do
I LOVE product marketing and I've practiced it for over a decade.
This love for the craft brought me from being a product marketing specialist, to managing product marketing teams and leading tier-1 product launches including our favourite topic of AI.
As a millennial that began my career in B2C marketing, I couldn't help but notice deep significant shifts in consumer behaviour quickly permeating into B2B - and it's only accelerating. Yet so many of our marketing practices remained the same, wasting money, time and most importantly not making the buyer journey any easier in what is now a very complex information overload environment.
I want to help companies no matter the size get the most important marketing right, and do it again and again and again and better every time.
Let's do things differently.
Marketing Services
I consult, contract and educate on the below specializations
Attract the right prospects with laser focused messaging
Persona Development
Product / Solution Messaging
Portfolio Messaging
Persona Based Messaging
Messaging Differentiation​
Product Launch Strategies
Keynote Messaging
Be where your prospects are with modern ecosystem engagement
Online Review Platforms
Analyst Reports
Generative AI Search Optimization
Community Engagement
Social Strategy
Accelerate the buyers journey with impactful content
L0/L1 Presentations
Content Strategy
Content Writing
Product/Solution Videos
Whitepapers
Sales Pitch Training
Web Structure Strategy
Product Enhancement Marketing​​
Feature Based Content Marketing
In-Product Marketing Strategy
Price & Feature Change Comms
Drive increased customer consumption
I'll help you develop authentic and differentiated AI messaging that doesn't lead to sales / prospect misalignment
Getting your AI marketing right